About me

The Story of Asa Baav

It all began in Sweden. Ever since I started dating, I have always felt like a relationship type of girl. I have a lot of love to give, but my curiosity of life also always seemed to make my mind wander. Wanting to explore new things and meet new people eventually led me to leave my family and friends, only to fall...

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In Love with London

I have always been intrigued by people and instantly fell in love with the vibrant, multi-cultural city of London that connected all these individuals with all their different stories and experiences. I revelled in hearing about their choices, their desires and the way they wanted to live life to the fullest.

Jekyll without Hyde

I have always known that there was a sensual side to me, from wanting to be a Playboy Bunny at 18, constantly reading the sex-expert column in the paper and exploring my own sexuality in my late 20s and early 30s. Yet, outwardly, when dating, I was a polished, accomplished professional – and I have always kept the two sides separate, as I felt that was the right thing to do.

Hide and Seek

Needless to say, it never worked out. There was a big part of me that I concealed from suitors. The side that didn’t fit the dating profile I thought one should portray. I would then get bored of dating because I didn't find that deeper connection I was looking for. This, in turn, led me to look for men who I was only physically attracted to and where neither of us wanted anything serious. Surprise: that didn’t fulfill me, either.

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Owning who you really are is truly liberating.

Asa Baav

yo-yoing from Yin to Yang

By now, it was crystal clear that there were two hearts beating in my chest. I found myself in this never ending-circle of yo-yoing from one end of the spectrum to the other – trying to decide which ‘side’ of me to give up. I thought I couldn’t be both, but we are complex creatures. Of course we adapt to our surroundings and company. However, there are very few people that can hide such a big part of who they are for any sustained period of time.

two hearts in harmony

Going into my 30s, I decided that I no longer wanted to hide the real me, and through my journey, I have met so many other people in a similar situation.

That’s why I created Tailor Matched – to make real connections materialise on a deeper level, to be a catalyst for wanting it all and making it happen, to make it possible to talk about what really matters to people when dating with no judgement and without shame.

For Yin and Yang to live happily ever after – together, in perfect balance.

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tailor matched love favours the bold